• Announcement on the official names of the new ballpark and its surrounding district

Hokkaido Nippon-Ham Fighters Baseball Club., Ltd. (hereinafter “HNF”), and Fighters Sports & Entertainment Co., Ltd. (hereinafter “FSE”) hereby announce the official names of the new ballpark and its surrounding district.

1. Name of the ballpark district:「HOKKAIDO BALLPARK F VILLAGE」


We have adopted “HOKKAIDO BALLPARK,” the term we have been using since the inception of the project, and “F” which resembles not only the “Fighters” but also a number of important concepts that we cherish such as “Fan,” “Future,” “Forest,” “Fun”, and “Fusion.” These elements are combined with the term “VILLAGE” which expresses our intension to develop an area/district through our project, as well as the star mark which is the symbol of Hokkaido.


2.Name of the ballpark (Naming Rights for the facility)


ES-CON JAPAN Ltd. (Based in Minato-ku, Tokyo, President/Representative Director: Takatoshi Ito), a Real Estate Company owned by Chubu Electric Power Group and running business throughout the nation with a focus on Kanto and Kinki regions, have decided to join the district development of the HOKKAIDO BALLPARK F VILLAGE. Being a community-based life developer that creates new values, ES-CON JAPAN will take on development projects planned within the district. As an attribute of our partnership, we have concluded the naming rights deal for the ballpark with ES-CON JAPAN.

press conference

This agreement sets a record for the largest facility naming rights deal in the nation. We aim to go beyond traditional naming rights deals in Japan and execute our partnership as a vehicle to accelerate our partner company’s business and achieve marketing goals.
According to Nielsen Sports, the largest domestic naming rights deal in the past was Nissan Stadium’s 470 million JPY/yr.

Figure2:Logo design of ES CON FIELD HOKKAIDO ES CON FIELD HOKKAIDO logo We have adopted a simple and universal design, by expressing the ballpark’s symbolic retractable roof silhouette and adding the symbolic star of Hokkaido. This Logo will be exposed on the facades of the new ballpark, and also be promoted on advertising boards within JR New Chitose Airport Station from February 2020. We also plan to extend exposure and promotion not only in Japan but also in major cities abroad, so that our ballpark becomes a highly recognized destination in the world.

3.1. About ES-CON JAPAN Ltd.

Tokyo HQ: 20F The Okura Prestige Tower, 2-10-4 Toranomon, Minato-ku, Tokyo, 105-0001 Japan
Osaka HQ: 13F Meiji Yasuda Life Insurance Osaka Midosuji Building, 4-1-1 Fushimimachi, Chuo-ku, Osaka, 541-0044
April 18, 1995
6,259,000,000 JPY (as of end of 2018)
54,325,000,000 JPY (consolidated; as of end of 2018)
234 (consolidate; as at December, 2019)
Real estate sales, real estate leasing, real estate planning, brokerage and consultation

■Comments by Hideki Kuriyama, Fighters’ Manager

Everyone in our team, including the players and myself, is excited about the ballpark project. I express my deepest gratitude to ES-CON JAPAN who has supported our team and the project that symbolizes our team’s strong will. With this new partnership I am fully confident that our project will progress to the next stage. We, the Fighters, as a team will also drive ourselves forward to a successful upcoming season, and towards 2023.

© Fighters Sports & Entertainment Co., Ltd. All Rights Reserved.