• HOKKAIDO BALLPARK F VILLAGE Announcing Partnership with Specialized Japan

Fighters Sports & Entertainment Inc. will open a directly managed store by Specialized Japan G.K. (headquartered in Atsugi City, Kanagawa Prefecture; Managing Director: Woong Bin Lim; "Specialized") on the first floor of THE LODGE, a commercial space located at the center of HOKKAIDO BALLPARK F VILLAGE (located in Kitahiroshima City, Hokkaido, which is scheduled to open in March 2023).

1. About the agreement

On the first floor of THE LODGE, an information dissemination base where visitors can experience and discover Hokkaido's unique attractions, Specialized Japan G.K. will open its very first "Experience Center" in Asia. The company-owned store will focus on providing a one of a kind riding experience, including e-bike & road bike test rides and rentals, along with guided tours.
The suburbs of F Village provide a rich natural environment suitable for cycling and well maintained municipality roads for cyclist. Through cycle sport initiatives based on this agreement, we aim to promote people to enjoy cruising around the entire area and to create an attractive cycling culture unique to Hokkaido.

Experience Center interior image

2. Features

  • ‐ Planning and operating test ride events and bike tours to and from the store to promote F Village and cycle sports
  • ‐ Featuring activities to improve and enhance the cycling environment in and around the F Village
  • ‐ Fostering the next generation through cycle sports
  • ‐ Educating young people about safe driving and promoting mental wellness and physical development through cycle sports
1st floor in THE LODGE
Flore space
approx. 178㎡
Completion date
March 2023
all year round
Photo session
Experience Center interior image

3. About Partners


Japanese subsidiary of a comprehensive cycling brand headquartered in the United States.
“Pedaling the Planet Forward” The goal is to improve people's health and quality of life through cycling, as well as to improve environmental and social issues. Mountain bikes, road bikes, cross bikes, kids bikes, e-bikes, and other models that utilize the same technology as the bikes ridden by top professional riders are sold worldwide.

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